instagram — we the culture

Instagram needed help creating a distruptive sustainable fashion activation at CultureCon NYC.

We built an interactive experience that featured augmented reality portraits, a thrifted clothing wall, and an upcycled couch created by Next in Fashion winner Nigel Xavier.

Our activation brought awareness to the global fast-fashion waste crisis while organically encouraging IG Reels creation.

View this post on Instagram

A post shared by Nigel Xavier (@nigelxavier)

Agency: Six Degrees
Client: Instagram
Creative Strategists: Johnell Gipson, Kirsten Reed